Tribal-Marketing

Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe.

A marketing strategy that attempts to create social groups or communities that are centered around a product or service.

But the Amsterdam-based former journalist said fashion fortune-tellers had lost some of their power in the past decade. Designers such as Prada and Gucci are so keenly watched they are capable of starting trends on the catwalk. And it's been 10 years since the rise of "niche" or tribal marketing in response to the cult of individualism.

drip marketing

A direct marketing strategy that involves sending out a number of promotional pieces over a period of time to a subset of sales leads.

guerrilla marketing

A marketing campaign that uses non-mainstream tactics and locations, often in defiance of local laws or statutes.

Nearly every year for the past ten years over 750,000 folks across North America get that entrepreneurial spirit and start up a new business. No kidding, three-quarters of a million new businesses are begun each and every year. Wonderful news! Yes, but the sad part of this news is that, after four years, sixty-two percent of them are out-of-business!
The US Department of Commerce wanted to know why. After all the government was losing potential tax revenue and many taxpayers are going broke. After a thorough review and much field research it was found that the failing businesses all had three things in common:

1. Poor financial planning;
2. Poor marketing; and,
3. Poor sale skills.

The US Small Business Administration. in a study completed in 1992, concluded: "For most businesses marketing is critical, vital. If you don't market the odds are your business will fail."

Guerrilla Selling and Guerrilla Marketing...

multilevel marketing

A business that sells goods and services using a network of individuals ("distributors"). Each distributor is paid a commission on the sales they generate as well as the sales generated by distributors they recruit into the business.

viral marketing

The promotion of a service or product by using existing customers to pass along a marketing pitch to friends, family, and colleagues.

undercover marketing

"'I feel so great, so real,' says a slight young woman with spindly arms and wide eyes. A blue bandanna is tied tightly around her head. 'It's this drink!' ...

'Would you feel the same way with soda?' a more uptownish brunette excitedly asks her bandanna'd friend. 'No!' She raises her glass. 'I feel alive!' And with that, the two heartily clink glasses.

A few people at the bar turn to check them out, briefly, before looking away again. They probably have no idea they've just laid eyes on the secret agents of capitalism, paid shills for a bottled-water company, hired by a small but rapidly growing marketing firm called Big Fat Inc., that claims to have perfected undercover marketing."

permission marketing

A form of marketing where the marketer asks the consumer for permission to send them targeted ads based on personal data supplied by the consumer.